Amazon has published a fourth quarter income report for the period ended December 31, 2021, revealing, among others, that he plans to increase the price of Amazon Prime membership in the US. Subscriptions will increase from $ 12.99 per month to $ 14.99 per month for monthly membership, and from $ 119 per year to $ 139 per year for annual membership. According to Amazon, this is the first major membership level has gone up since 2018.
While the annual plan will continue to offer a slightly better level of the monthly option, the difference in annual costs between the two is only around $ 4, with monthly payment year up $ 24 while the annual plan rose $ 20. Who was saying, the overall difference in the cost of the two plans It increases because you still stand to save around $ 40 by subscribing to annual versus paying for 12 months separately.
Changes in this price will take effect for all New Amazon Prime Members on February 18, 2022. The main member currently has a slightly longer grace period, with a new rate ticking for updates after March 25 2022 – if your subscription rises before, you might still have the opportunity to lock the current price soon.
Why this happened?
Amazon cites sustainable investment in the prime, expanding the benefits of membership, wage increases, and transportation costs as the main factor for this increase. The company continues to show a large increase in the number of original performances and films for the main video, including the “Lord of the Rings: The Rings of Power” series. And, of course, there are other original excellent such as “time wheels” and “coming 2 Americans” who have seen the release because of expansion began in 2018.
The increase in the number of goods offering free shipping delivery is also mentioned, with Amazon stating the same day delivery is also expanded from 48 metropolitan areas up to 90. Beyond it, Amazon refers to a relatively new program that has been introduced like Amazon Pharmacy, and expansion Old deals have been like Amazon music and the first game. However, it does not mention spacecraft from the blue company as a contributor.
Expansion outside the prime also got an additional cost, with the first physical clothing store Amazon, Amazon Style, set to open later in 2022. In addition, the first Starbucks pickup with Amazon went in New York in November 2021. In Essence, Amazon had to spread the profit In more fields and plan to replace some costs through its main membership.